MFA Television Practice Exam

These questions are part of the practice quiz. Start practicing

• What is the average number of video capable screens in a household?
• Which option correctly matches the channel groups NWS, ATN, HSV, BTQ, and STW to their respective markets?
• Which term best describes a market that is regional and uses diary surveys?
• In the Melbourne TARPs example, which program contributed 10.0 TARPs?
• Skewing programs to the front half of the week with roadblock aims for which buying goal?
• Higher internet speeds due to the national NBN rollout are expected to drive growth for which platform?
• Advertorial placements are typically characterized by which of the following?
• Which data source provides minute-by-minute data for Channel 7's Top 5 programs?
• In a TV buying brief aiming to deliver 100 TARPs in Melbourne and Adelaide with no reach goals, what tactic is best?
• On 7Plus, what is the purpose of BVOD On Demand viewing?
• Your brand's sales are broken out as follows: Light purchasers 70,000 with 2 units per person, Medium purchasers 47,000 with 4 units per person, Heavy purchasers 28,000 with 8 units per person. Which segment is the most valuable?
• BVOD growth figures were reported by which organizations?
• When negotiating the discount for a Client off the Agency Rate card, what elements will be important for the TV Network to understand?
• You are buying a TV campaign with the best lead time possible. Your planning CPTs are quite low, would you...
• What will be the importance when VOZ TV measurement launches in Australia?
• You have a client whose share of advertising within the category of Snackfood has been in decline, due to new brands entering the market. What would program sponsorship of a high rating program offer this brand?
• What is the In-View % measurement defining?
• Your airline client has a buying target audience of AP25-45 years for their new deals to Europe. How could you build targeted incremental reach to your TV buy by using BVOD?
• You have a Gross budget of $1,450,000 and the client asks you what the Media Levy will be. How do you work it out?
• If a client is looking for 100% exclusivity. How do you define exclusivity?
• Which platform is an example of a BVOD service?
• If a Client asks you to provide a combined Reach & Frequency for NSW, what is the correct answer?
• BVOD is driving advertising spend growth because?
• A single interface will eliminate the need to use holdings, speeding up TV buying. Which option best reflects this idea?
• Your client is a local bank and want to advertise four different savings plans. What TV planning strategy would you recommend?
• Which statement about BVOD's relationship to internet-enabled devices is true?
• As-Live viewing is defined as which description?
• Who would benefit from a single interface platform for TV buying?
• If you have a complex message to advertise so the TV Planner has set a higher Frequency goal, what is a buying tactic you could use to achieve this Frequency goal?
• Is it possible to access Minute by Minute data for Channel 7's Top 5 programs viewed on devices such as Tablets, Smartphones, Smart TVs, PCs/Laptops and Gaming Consoles?
• What does TARPs measure in budget planning?
• The TV Planner has skewed programs to the front half of the week together with a Roadblock tactic. What would be your main TV buying goal?
• In a block plan, day-part split refers to the percentage allocated to which periods?
• What is the total metropolitan audience across SEVEN 670,000 NINE 665,000 TEN 550,000 SBS 325,000 ABC 300,000?
• How do you calculate TVC length ratios for a media buy?
• Where can a film rated MA 15+ be allowed to advertise on the 9 Network?
• Which buying demographic has the highest audience potential?
• When building a media plan, why are CPMs and/or CPTs really important information?
• Which screen has the maximum share of BVOD as per the latest OzTAM?
• With a Final Buy spot printout due by 2pm and two Sydney programs not delivering as planned, is it feasible to update holdings and print a final buy by the deadline?
• Which of the following is NOT regulated for commercial Free-to-Air TV?
• As a TV Buyer, understanding market conditions is an important element of the buying process. What elements of the TV buy can market conditions effect?
• In BVOD measurement, which statement best defines the term 'In-View %'?
• You are buying a TV campaign for a credit card brand, and there are two days left to take up the special introductory interest rate offer. What would you NOT consider as a component of this 2 day campaign?
• If your TV campaign will deliver 55% 1+ Reach in Adelaide & Perth, what other element do you need to turn this 1+ Reach into actual thousands?
• According to IAB Australia and PwC digital, BVOD grew YoY by which range?
• We measure TV performance by the sum of unique viewers expressed as a percentage of the universe for the target demographic. What is this called?
• Your client has advised you they will be engaging a Benchmarking Company moving forward. Which statement is true about Benchmarking Companies?
• Which network had the largest metropolitan audience among the listed numbers? SEVEN 670,000 NINE 665,000 TEN 550,000 SBS 325,000 ABC 300,000
• Who would engage a Benchmarking specialist?
• Your client has given you approval to book a full campaign that runs from February through to September. You book in the February burst first, and notice that you are able to achieve a much lower CPT than the campaign average CPT (the goal over the 7 months from February - September). With this cost savings you suggest buying more on-air weeks. Is this a good suggestion?
• Which solution enables serving multiple creatives to different users within the same BVOD stream?
• Time Shift Viewing allows viewing within which time window?
• Your client is launching a new product into the market. If the objective of the TV campaign is to talk to as many of the target audience as possible, what approach would you recommend?
• Which data type is most useful for driving consideration of a new product within an existing brand?
• Why would you segment purchasers into Light, Medium, and Heavy purchasers?
• Which step is identified as useful when a TV network update creates a variance between booked spend and actual holdings?
• What would be a reason NOT to use a frequency strategy?
• If you are watching BVOD Live streaming, which device could you be viewing on?
• If a viewer is watching programs on 7Plus, which of the following channel types are they viewing?
• MxM ratings data represents which statement best describes it?
• Using the below Metropolitan audience numbers, what are the commercial audience shares for the commercial networks? SEVEN 670,000 NINE 665,000 TEN 550,000 SBS 325,000 ABC 300,000
• The following spot list of programs gives you a total of 25 TARPs in Melbourne: The Bachelor (8.0), The Block (10.0) and My Kitchen Rules (7.0). Which statement is TRUE?
• The TV Network has updated your bought National TV campaign in Holdings but the total gross spend does not match what you booked. Your TV rep is in a meeting so what initial steps could you take to narrow down where this issue is?
• You are buying a TV campaign within the 3 metropolitan markets that have the largest audience potential. Which markets would these be?
• For a campaign to be seen on all broadcast content across screens, what should you buy?
• What time of day does BVOD tend to peak?
• When assessing cost efficiency, which statement best describes the main consideration?
• Which statement distinguishes live viewing from playback in terms of timing?
• After optimising the buy and making program changes on a National TV campaign, what is the next step in the process?
• If you are skewing your television buy to the front half of the week, what effect will this have on the cost efficiency of your campaign?
• A High Reach strategy is typically used to achieve which objective?
• Which trading venue is typically used to access BVOD inventory programmatically via real-time bidding?
• Before determining the media strategy for a one-week EOFY run-out sale, what should you determine first?
• To maximize message recall, which reach goal is recommended?
• Subscription TV viewing is measured by which organization?
• Time Shift Viewing refers to which description?
• What is the primary purpose of a TV rate card in advertising sales?
• Your FMCG client's products distribution chain is through supermarkets, petrol stations and local corner stores. The sales team struggle selling more products in to the smaller locally owned stores. As the TV buyer can you help the sales team?
• Increased BVOD consumption has helped publishers in driving which outcomes?
• Which statement best describes a Solus (individual) market?
• Which party would not typically engage a Benchmarking Company?
• You are including BVOD to your Linear TV campaign. Your client has a FMCG product that runs a continuity campaign. How would you execute this buy at the trading desk?
• The Benchmarking Company is presenting back to the client and media agency the key findings of the last TV campaign. You are concerned as the auditor is suggesting your bonus airtime is low quality filler airtime. What reason could have affected the quality of the bonus airtime?
• Which item is not part of the 'When' component of a media plan?
• Recorded or playback viewing via a Television device is...
• The majority of viewing happens in the evening, this is called...
• Your Fixed store retail client has briefed you to develop a media strategy for a short term clearance sale and asked you to recommend the required media budget. There is a lot of information you need to develop the media plan, but before you start, you need to determine the media planning goal. To do this, it is critical to know...
• Which market combination is consistent with targeting the largest audience potential in metropolitan areas?
• What is BVOD best described as?
• When we follow the Ehrenberg Bass Model method in developing our target audience, which type of purchasers are we considering?
• You are booking a campaign, your client has different creative executions that each appeal to either Light, Medium or Heavy users. How can you effectively serve these different executions via BVOD?
• Recorded or playback viewing is...
• What is WIN?
• Which platform is an on-demand/BVOD platform?
• Your buying strategy has been set at 100% Off peak, and 20% of your TARPs appear in advertorials. If you have a fabulous TVC, what would the inclusion of the advertorials bring to your TV campaign?
• You are viewing content on 7Plus. Why would you use 7Plus?
• Which elements would you include in an Added Value overview for the last TV burst?
• When managing a TV buy in holdings, what key elements should you check?
• If you discover that fashion brand customers are interested in cooking, how does this influence your media buy?
• As a TV buyer what will VOZ TV measurement most mean to you?
• In the Melbourne and Adelaide TV buying plan, what is the target number of TARPs?
• BVOD consumption complements Linear TV because it tends to skew toward which audience?
• Which of the following best describes the Added Value components in reporting?
• On average Australians watch how many hours of Linear TV?
• If you wanted to advertise on Television in the highest viewing period, when would you advertise and why is the viewing higher at that time?
• What is a Pulse flighting strategy for a product with a short purchase cycle?
• What key factors influence the cost of advertising on television?
• Which component does 'The When' relate to on a media plan?
• Post Campaign Report (PCR) is a report that is provided to:
• If a client wants to reach as many of their audience as possible, what approach would you take?
• What is a key reason to use a continuity strategy for a house and land package campaign?
• When choosing a media strategy for a home building client with two conflicting goals—high short-term sales and advertising when consumers are in the market—which strategy is recommended?
• Which of the following is NOT a Reach rule in Australia?
• What are the key metrics to track BVOD against?
• What could be a disadvantage to negotiating rates campaign by campaign and short term?
• In TV audience metrics, Reach is defined as the proportion of the target audience exposed to the advertisement at least once.
• If you have a total Net TV spend of $585,000, what is the media levy amount to be paid?
• If the gross cost of the TV campaign is $1,350,000 what is the budget you have to spend with each TV Network if Seven's share is 37.5%, Nine's share is 45% and STV's share is 17.5%?
• If you have a National CPT of $565 for a 30 second TVC, what would be the 15 Second CPT?
• Which of the following is NOT a type of Free-to-Air viewing?
• Your client is launching a new brand of sunblock which is due to be on shelf in Coles by early January, how will this timing affect your planning CPM?
• You want to use BVOD to drive consideration of a new product range within an existing brand. What data would be very useful to you? Choose only ONE best answer.
• Which budget set is correct for the given network shares (Seven 37.5%, Nine 45%, STV 17.5% with a gross cost of 1,350,000)?
• When reviewing all advertorial opportunities across a network, which element is most important to consider?
• In advertorial planning, which factor best indicates audience-relatable presentation?
• If your BVOD buying strategy is Contextual Targeting, what would you be doing?
• Which market location is an example of a diary-based audience data market?
• One method to determine the ideal Reach and Frequency goal for your campaign is to look at when the campaign starts to bring in less return than what is spent, i.e., the 'Point of Diminishing Return'. How would you determine it?
• In the cost-efficiency scenario, which program is the most cost-efficient option for an additional spot?
• Calculate the TARP, based on the information below: Women 18-39 audience potential (universe estimate) in Adelaide is 220,600 women 18-39yrs average audience for The Project is 15,000. What is the calculated TARPs?
• What is a key strength of Television as an advertising channel?
• To advertise on Modern Family, what type of Video On Demand service would you use?
• Which platform benefits from higher speeds due to the national NBN rollout?
• Which organization measures Subscription TV viewing in Australia?
• What % of the total Australian population watch TV each week?
• When evaluating a proposal from the TV Network what is important to check and why?
• Total TARPs may include duplicated audience reach. Which of the following statements is true about Total TARPs?
• You have allocated 30% of your 120 weekly TARPs to Off Peak programs. You have bought 12 spots that are Off Peak programs. What is the average Off Peak TARP?
• Which statement best defines Linear TV?
• Which statement best describes the relationship between exclusivity and sponsorship programs?
• If your buying strategy is to place spots only after 20:30 during the week (Mon-Fri), would this have an impact on cost?
• A men's shampoo brand wants to promote a price discount. Why would the TV brief have a target audience of Grocery Buyers?
• In TV campaign planning using the Ehrenberg Bass approach, which purchaser type is the primary target for growth?
• What would be a key advantage to your Agency Trading Desk using a DSP?
• When you are evaluating cost efficient programs for your TV buy, what are you mainly looking at?
• What would be an advantage of buying BVOD direct IO?
• After optimizing a national TV buy and implementing changes, which step confirms the changes occurred?
• As-Live viewing occurs under which condition?
• If you are analysing your CPM by day for a target audience of AP18+, where are you likely to see greater cost efficiency?
• On a block plan you may outline day-part split. What does this refer to?
• In a high-demand market, which statement best explains the availability of quality bonus airtime?
• Which statement best defines Reach in TV audience metrics?
• TV can be viewed live or recorded, how much viewing is done within 7 days of broadcast?
• Which statement best describes VOZ TV measurement's role for buyers?
• During a post-analysis presentation, which factor would most likely lead to a better result if adjusted in the future?
• In TV planning, a high 1+ reach goal over a short time frame typically requires what percentage of airtime in Peak Zone?
• Which statement best describes a Pulse flighting approach?
• What is the maximum number of minutes per hour of non-program matter that can be scheduled in Peak time on multi-channels?
• Regular optimising of your TV buy is extremely important. What type of adjustments may be required in the lead up to the launch of your TV campaign?
• Why is Brand Safety an important element in measuring BVOD?
• BVOD Live streaming could be viewed on which devices?
• Which statement best describes post-analysis improvements in practice?
• Which of the following does not need to be submitted to clear ads?
• What is the primary benefit of a single interface platform to buy Linear TV and BVOD across broadcasters?
• You have bought a 4 week burst of TV activity, the Reach is 68% with an Average Frequency of 5. Can you work out the Total TARPs from this information?
• What would program sponsorship on a high rating program offer a brand that is losing share in its category due to new entrants?
• Your Holdings file has been loaded into a system; what will you be checking for when you do your Holdings check for the day?
• What device might you use to view BVOD on an OTT device?
• In post-analysis for a sponsorship with 50% AFL exclusivity, what would be essential to report?
• Contextual Targeting in BVOD prioritizes advertising in what?
• What does 100% exclusivity mean in sponsorship terms?
• In media planning, which metric represents the number of different people exposed to the campaign at least once?
• In a post-analysis for a sponsorship, which item must be included?
• Which statement best describes Free-to-Air viewing?
• Benchmarking Company has been engaged. What are some of the metrics they may review?
• Which targeting approach would best support incremental reach for a travel campaign?
• Your burst of TV has finished and the finance dept has invoiced your client. 45 days after the end of the month the invoice is short paid by the cost of a spot in Sydney. What could have happened?
• If you are buying 2 spots in the same program break, what might your buying goal be?
• Which network would receive the largest budget share in a campaign where Seven's share is 37.5%, Nine's share is 45%, and STV's share is 17.5%?
• Which metric is most directly used to assess the cost efficiency of a TV program?
• BVOD tends to skew toward which demographic relative to Linear TV?
• The Peak Zone airtime percentage associated with a high 1+ reach in a short time frame is what?
• Which of the following markets use a diary system for audience data collection?
• Why does Nielsen DCR have limited relevance to the measurement of BVOD consumption?
• Which statement best explains why monthly CPT should be used for multi-month campaigns?
• What could be a key disadvantage of placing advertising in User-Generated Content?
• Total TARPs can be calculated by which formula?
• What does a 1+ reach strategy emphasize?
• Heavy purchasers contribute how many total annual units, given 28,000 customers averaging 8 units each?
• If you are negotiating makegoods with the TV sales rep, what are you doing?
• What information should you supply to a Benchmarking Company reviewing your media buys for the last two years?
• Which segment has the smallest estimated population in the given breakdown?
• Which option correctly identifies MxM ratings data as Minute by Minute data?
• The FTA TV Networks are constantly introducing new programs into their formats. As part of optimising your TV buy, what would you do to combat these potential unknown audience levels of new programs?